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2 days ago
    There are only two things you need to win more business. The first one is to be good at what you do. The second one is to be good at persuading other people how good you are at it? Successful entrepreneurs and business people know these are the golden rules to winning more business - but [...]

 
15 days ago
  1. Market your business with expert knowledge: read the book "Underdog Marketing" 2. Prefer a team of experts to assist you with your marketing? Join the Million Dollar Challenge

 
21 days ago
  1. Market your business with expert knowledge: read the book "Underdog Marketing" 2. Prefer a team of experts to assist you with your marketing? Join the Million Dollar Challenge Scores of people sign up with Twitter because they’ve heard it is good for promoting their business, only to struggle with what to write about. This show discusses [...]

 

 
     
Challenge tips on TV!
 

In 2009 Underdog Marketing segment featured in 8 episodes of the Feeling Good show on TV, Australian Channel 9.

Could you use some of the tips in your own business?

Underdog Marketing Challenge on TV Episode 1

Getting your business out and about

Underdog Marketing Challenge - episode 2

3 elements essential for success of a business website

Underdog Marketing - episode 3

How to help people find you on the web

Underdog marketing - episode 4

Promoting your website

 
     
Marketing Conference
 

Marketing and Communications Executives International (MCEI)

Dr Alex and Penelope took part in the MCEI conference in Melbourne, Australia: get pen and paper ready for hot business advice on public relations.

Watch the video

Dr Alex at MCEI 2008 conference
Dr Alex

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Penelope Herbert at MCEI 2008 conference
Penelope Herbert

 


 
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JUST PUBLISHED: book to help you succeed beyond your wildest dreams
 
Underdog Marketing book - front cover

"Underdog Marketing"

"Enrich Your Reputation, Fashion Free Publicity and Wrestle Your Market Share from the Top Dogs"

Provocative, all-revealing book by renowned Internet entrepreneur Dr Alex Davidovic and media/public relations expert Penelope Herbert

Remember "Think and Grow Rich" motivational book by Napoleon Hill? Many books are printed every year, but only some have the power to bring change. "Underdog Marketing" transforms the way you market your business to give you astonishing results.

Price: $29.95
300 pages
Quality trade paperback (softcover)
ISBN: 978-1-4251-6577-2

Bookmark and Share

Get all the details

People who have read the book have this to say about it:

This book is important. It is a definitive work that should be read by everyone, whether in business already or just starting out and is one of the most comprehensive books of its kind I have found.
In a rapidly changing world, both economically and technologically, this book covers all the bases so that whatever stage your business is at, you will find the answers here. Written with a pragmatic approach, it’s packed with the wisdom of many years of sound business experience set out in a clear, concise and easy to read manner. I particularly like the skills development aspects and the information on internet marketing is essential for all of today’s businesses.

The practical techniques crammed into this book and the really useful test pages will be invaluable and make complex issues so simple to understand.

It’s vital that entrepreneurial ideas are grounded in sound business practices for them to succeed and 'Underdog Marketing' gives you the structure, framework and profound business knowledge to turn those ideas into a successful business.

As a business advisor I have rarely come across so much easily accessible information in one place and will definitely be recommending it to all my clients.

Phil Shepherd
[ Phil Shepherd is based in London. He has built several businesses from scratch over an entrepreneurial career spanning four decades. He works as a business advisor in the UK, is a director of the 3D mind-mapping company ThortSphere.com, voluntary Chairman of the not-for-profit community organization Work Stress Solutions.co.uk and a director of Surrey Supported Employment. He is also on the advisory council of the international charity the Wave Trust (wavetrust.org). ]

Underdog Marketing is the must-have book for anyone planning to create their future around their own expertise. It teaches you, through real life experience, how to market yourself, how to plan and how to protect your business for the future.

Penny Power
[ Founder and Director of Ecademy Limited ]

A must for anyone starting out in business or wanting to improve their marketing in an existing business, this book leads you ‘step by step’ through solutions to develop an ongoing marketing strategy that works for you…
… get awesome results at a very low cost by following the easily understood steps in this book.

Barbara Gabogrecan
[ President of Marketing Communications Executives International (MCEI Melbourne) ]

Get all the details on how to uplift your business with the book "Underdog Marketing"
Or:

 

     
Advance your business - join Underdog Marketing Challenge
 

Looking for new and original ways to promote your business away from hi-cost advertising?

Underdog Marketing Challenge is an innovative 12-step recipe for the marketing success of your business:

  1. TRULY cost-effective
    Many businesses waste their marketing money for inadequate returns. You can do a LOT better.

  2. AWESOME results
    Now in its third year, the program has proven to be a true business-lifter.

  3. Works with every budget

What sorts of results are we talking about? Here are few samples:

  • After applying traffic-generating strategies, C Point now has Google page rank of 6 and 65,000 unique visitors per month.

  • One man's part-time interest in Free Online Games turned into a nifty $101,623 annual income stream.

  • A dietician appeared on ‘Today Tonight’, had her book (‘The Australian Healthy Shopping Guide’) catapulted in to the Top 10 list, went from 5,000 in print to 30,000 ordered.

Will what you learn work for you?

In short: YES.

For more info and to join, click here
 

     
Crisis? Can it happen to you?

A crisis can affect a business at any time. What is at stake? Your reputation, your money, and the future of your business.

And when you are faced with a crisis, the way you handle it and the way you handle the media will greatly determine the outcome.

Crisis Management is about ensuring that your business is crisis-proof.

     
Insanely Clever Marketing Forum

Strapped for cash? Or, have a marketing budget but want to use it wisely?

 
... Insanely Clever Marketing discusses ways to get extraordinary results in promoting your business regardless of the budget size.

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Join the Insanely Clever Marketing Forum

 

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Selection of businesses to have signed up for the Challenge:

Abbott Printers  |  Knights and Bytes  |  Tennis Betting  |  Free Online Games
Finance SA  |  Addicting Games  |  How to Win at Blackjack  |  Dinosaur Central
Soaztherapy  |  Poker Tips  |  3C Gaming  |  Aussie Pokies  |  Dog Trainers Academy