People who have read the book have this to say about it:
“This book is important. It is a definitive work that should be read by everyone, whether in business already or just starting out and is one of the most comprehensive books of its kind I have found.
In a rapidly changing world, both economically and technologically, this book covers all the bases so that whatever stage your business is at, you will find the answers here. Written with a pragmatic approach, it’s packed with the wisdom of many years of sound business experience set out in a clear, concise and easy to read manner. I particularly like the skills development aspects and the information on internet marketing is essential for all of today’s businesses.
The practical techniques crammed into this book and the really useful test pages will be invaluable and make complex issues so simple to understand.
It’s vital that entrepreneurial ideas are grounded in sound business practices for them to succeed and 'Underdog Marketing' gives you the structure, framework and profound business knowledge to turn those ideas into a successful business.
As a business advisor I have rarely come across so much easily accessible information in one place and will definitely be recommending it to all my clients.”
[ Phil Shepherd is based in London. He has built several businesses from scratch over an entrepreneurial career spanning four decades. He works as a business advisor in the UK, is a director of the 3D mind-mapping company ThortSphere.com, voluntary Chairman of the not-for-profit community organization Work Stress Solutions.co.uk and a director of Surrey Supported Employment. He is also on the advisory council of the international charity the Wave Trust (wavetrust.org). ]
“Underdog Marketing is the must-have book for anyone planning to create their future around their own expertise. It teaches you, through real life experience, how to market yourself, how to plan and how to protect your business for the future.”
[ Founder and Director of Ecademy Limited ]
“A must for anyone starting out in business or wanting to improve their marketing in an existing business, this book leads you ‘step by step’ through solutions to develop an ongoing marketing strategy that works for you…
… get awesome results at a very low cost by following the easily understood steps in this book.”
[ President of Marketing Communications Executives International (MCEI Melbourne) ]