A fun way to promote your business by using games, content and social media

"Underdog Marketing"

"Enrich Your Reputation, Fashion Free Publicity
and Wrestle Your Market Share from the Top Dogs"

In "Underdog Marketing", renowned experts Dr Alex Davidovic and Penelope Herbert dispense with the same-old and outdated to give you a brand new, innovative and proven approach detailing:

1. How to find out precisely what your current and potential clients value and what is important to them
2. How to use the findings to compose an irresistible offer based on quality and innovation, not the price
3. How to reflect your customers' values through branding of your business - which your competitors cannot copy
4. How to ensure your market thinks of you ahead of your deep-pocketed competitors
5. How to become a magnet for the Internet and traditional media to secure insane amounts of publicity
6. How to carve-up your market share - regardless of the size of your budget

The end result: popularity for your business; more new customers; more business with old customers.

Underdog Marketing

"Underdog Marketing" by Dr Alex Davidovic and Penelope Herbert

300 pages

Quality trade paperback (softcover)

To claim your COMMERCIAL business-building bonuses follow the instructions on the last page of the book

Title: "Underdog Marketing: Enrich Your Reputation, Fashion Free Publicity and Wrestle Your Market Share from the Top Dogs" by Dr Alex Davidovic and Penelope Herbert
Price: $29.95 Pages: 300
ISBN: 978-1-4251-6577-2 Publisher: Trafford Publishing

Here are some of the things you'll find out when you read this book:

Seven types of strategic communications
Six actions for planning your strategies communication
14 ways to strategically increase your profile
The art of piggyback marketing
Non-manipulative hot-button marketing
Brand salience - the real competitive edge
Developing corporate identity versus developing corporate image
Writing a kick-ass media release
How to bring a gazillion people to your website
Creating buzz

To claim your COMMERCIAL business-building bonuses for $1 follow the instructions on the last page of the book.

Where to get your copy of "Underdog Marketing"

Title: "Underdog Marketing: Enrich Your Reputation, Fashion Free Publicity and Wrestle Your Market Share from the Top Dogs" by Dr Alex Davidovic and Penelope Herbert
Pages: 300
ISBN: 978-1-4251-6577-2 Publisher: Trafford Publishing

Availability:

United States
Sorry, temporarily out of stock. Average delivery time: 2 days

If you'd rather order by talking to one of Trafford's cheerful order desk clerks, please call 1-888-232-4444.

Canada (avg. delivery time: 2 days), UK and Europe (avg. delivery time: 7 days)
Sorry, temporarily out of stock.

Australia
In stock. Delivery time: 2 days (metropolitan cities), or 3 days (rest of Australia), or 7 days US and Europe

"Underdog Marketing"	AU$42
p/h Australia-wide 2-day delivery	AU$8
GST	AU$5
Total	AU$55

Selection of businesses to have signed up for the Challenge:

"Underdog Marketing"

"Enrich Your Reputation, Fashion Free Publicity and Wrestle Your Market Share from the Top Dogs"

Where to get your copy of "Underdog Marketing"

"Enrich Your Reputation, Fashion Free Publicity
and Wrestle Your Market Share from the Top Dogs"