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Crisis Management

Turning Risk into an Opportunity

A crisis can affect a business at any time. From workplace accidents, theft, fire and computer errors to sabotage, embezzlement, human error, sexual harassment and co-worker arguments.

Some industries - like financial trading for example - are acutely aware of the risks, and know how to turn risks into opportunity. For instance, what makes spread trading unique is the trader's ability to control the risk while potentially profiting from up or down price movements.

However, many businesses are blissfully unaware of the risks - and when you are faced with a crisis, the way you handle it and the way you handle the media will greatly determine the outcome. Taking preventative action NOW will save you more than just money... - and you might just come out on top.

RISK MANAGEMENT IS NOT ENOUGH!

INSURANCE WILL NOT SAVE YOUR REPUTATION OR COMPANY INTEGRITY!

Crisis Assessment Checklist - how susceptible is your business?

How exposed is your business? If you do not have a crisis management plan, take our free 5-minute Crisis Assessment Checklist© to calculate your potential crisis risk level.

Crisis communication planning is about HOW you will COMMUNICATE your CRISIS and to WHOM. Crisis communication PR helps you to formulate a crisis communication solution that will provide you with a path to increased integrity and market presence.

What can cause a crisis?

A crisis can take many forms. In addition to the Crisis Assessment Checklist©, consider the following and indicate if your business could potentially fall prey to these crises.

Theft	Flood	Clerical Error
Human Error	Sexual Harassment	Workers fighting on-site
Embezzlement	Death of a Director	Chemical Spill
Machinery Accident	Transport Accident	Explosion
Equipment Failure	Computer Glitch	Security Breach
Stock Price Plummet	Insider Trading	Product Recall
Loss of Client Data	Oil Spill	Hostile Takeover
Sabotage	Downsizing causing job losses	Accident
Rape on Premises	Grievance	Discrimination
Electrical Fault	Accusation of Client Poaching	False Advertising
Major Power Outage	Scandal	Union Action
Closing of Facility	Walk-out by Senior Managers	Unfair Dismissal Suit
Fire	Celebrity Spokesperson Caught in a Scandal
Environmental Disaster	Food Poisoning

Crisis Communication - real life situations

We've assembled a number of crisis communication examples - some are personal, some involve well-known people and companies, some are provocative and amusing -- but they are also eye-opening. Read about crisis communication and real-life crisis.

Online gaming sites also need crisis communication strategy in place.
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Remember, in media parlance IF IT BLEEDS, IT LEADS. Whilst you may consider your risk management strategy to be sufficient, if the media gets wind of a crisis they will descend like vultures on a carcass – this is what your business might end up as without prudent handling and professional expertise.

What is crisis management? ...and what is it NOT?

Crisis Management is NOT about Insurance or Occupational Health & Safety.
These will NOT save the image and reputation of your business if a crisis occurs.

Crisis Communication is the strategy of WHAT you say to WHOM and WHEN in a potentially harmful and damaging situation.
It’s also what you DON’T say.

You could unintentionally ruin your own business, or someone else’s, unless you have a plan...
...and it will be TOO LATE to develop one when a crisis strikes.

Every business, no matter how small, is vulnerable to one or more of many crisis scenarios.
Are you really aware of all your vulnerabilities?

Crisis Communication Planning & Management

The Crisis Communication Planning & Management workbook has been developed by a public relations professional to provide an easy to follow, step-by-step guide to developing your own workable and reliable plan personalized for your situation.

This workbook, through step-by-step guides, charts and professional tips, will:

Take you through scenario planning to specifically identify your crisis vulnerabilities
Help you identify people beyond your own business to include in pre-planning, and why
Tell you precisely what to say and to whom and when as a crisis unfolds
Advise on words to use, and words to avoid
Tell you why you don’t want lawyers running this process
Show you how to work effectively with the media
Advise on how to deflect difficult questions
Show you how to develop logs and why they are useful tools for your reputation
Help you to delegate roles (even if you don’t have staff)
Show you how to develop a valuable Crisis Communication Kit
Show you how to enhance your reputation after a crisis has occurred

The Crisis Communication Management & Planning workbook is UNIQUE and exclusive to the Underdog Marketing Challenge. If you value the image and reputation of your business then you will definitely want to spend just $39.95 saving it. Even if a crisis never occurs, you will feel more comfortable knowing you have a professional plan to implement at a moments notice; because a crisis can, and probably will, occur at the most inopportune time.

Be prepared. Invest in the Crisis Communication Planning and Management workbook today. Learn Today : Benefit Tomorrow.

Crisis Communication Media Training

If your company is medium to large, or scores high at the Crisis Assessment Checklist©, or belongs to a high-risk industry, you stand to benefit from the Crisis Communication Media Training. We can organize a half-day (4-hour) seminar at your premises for $1,500 plus GST.

We run Crisis Communication Media Training seminars in Adelaide, Melbourne and Sydney, and soon in other Australian capital cities. Please contact us for details and to make a booking.

Selection of businesses to have signed up for the Challenge: