Underdog Marketing Challenge


“What matters is not the size of the dog in the fight,     
but the size of the fight in the dog”     

Tired of same-old, boring traditional advertising?
Would being on TV add credibility to your business?
Would you like the Internet, newspapers, magazines, and radio to vibrate with buzz about you?
Want to discover different and original ways to market your business no-one has tried before?

Consider the 12-step on-line mentoring program for business-owners
with the totally new and innovative PR approach to marketing

 

Bizarre Case of Mistaken Identity: Olympian Accused of
Terrorism Links

Well-known Internet entrepreneur Dr Alex Davidovic is one of the mentors at the Challenge.

Dr Alex has also represented Australia in the Chess Olympiads with great success, but in a bizarre twist of mistaken identity, a major international bank, Raiffeisen Bank, have him on their list of persons involved with terrorist actions!

Crazy - but serious - the bank is yet to correct their mistake!

What would YOU do if this were to happen to you?

Read all about it
 
 

MCEI 2008 Melbourne

Penelope Herbert at MCEI 2008 conference

Watch the video: Dr Alex welcomes the business owners at the MCEI 2008 mini-expo and conference in Melbourne, and Penelope answers questions on the panel of experts.

Dr Alex at MCEI 2008 conference
 
 

"Underdog Marketing" book
The 300-page book "Underdog Marketing" by renown Internet entrepreneur Dr Alex Davidovic and media/public relations expert Penelope Herbert is about to hit the bookstores!

Use only one tenth of what's in the book and your business is bound to flourish!

Find out what "Underdog Marketing" is all about.
 
 
 
 
 
 
 
 

1. Is your business big enough to influence the law-makers?
2. Are you paying for prime-time TV commercials?
3. Can you easily afford large mass-media advertising?

'Yes' to ANY of the 3 questions above: this site is not for you.
'No' to ALL 3: you are an underdog, welcome!
 
From an underdog to a champion in ?? days

Other marketers may claim to get you there in 2 hours or less, with your eyes closed, and without the slightest of efforts...

...but we DO NOT!

You go through the steps at the pace you are comfortable with: what we have gets you there with the full-on help of professionals, but requires 3 things from you:

  1. Planning
    We give you the tools and the know-how, you do the work.

  2. Action
    Procrastinating leads nowhere, you need to put to use what you learn.

  3. Sacrifice
    No, not your arm/leg or your first-born, but you do need to sacrifice some of your time and allocate some money towards reaching your goals.

There are 12 steps, but you only do them one at a time and the rewards are more than worth it.

This is what we have:

  • A state-of-the-art online PR and Marketing learning platform

  • Expert mentor: Dr Alex Davidovic, seasoned Internet entrepreneur

  • Expert mentor: Penelope Herbert, PR and marketing professional

  • Expert mentor: Terry Reeves, with master's degrees in business and marketing, and years of practical experience

  • Videos, audio, articles and interactive presentations - for rapid acquisition of knowledge in the learning style you prefer

  • Software, web templates, library of private label rights products, tools and resources you need - all well-organized and ready to use

  • A vibrant community of business owners

This is why the Challenge is great for you:

  • Double the size of your business

  • You get extensive media coverage for your business

  • You get expert advice precisely when you need it

  • You get help and assistance with your marketing every step of the way

  • Your website will be great-looking and search-engine-friendly in record time

  • You get instant bonuses for your customers, and the head start in developing new products of your own

  • You find out what your competitors are up to - and how to beat them

  • You discover exactly what your market needs and values, and how to surpass their expectations

  • You benefit from the collective experience of other members through the private forums

  • You get to forge partnerships and joint ventures

Take action! Take the Challenge!

But first, is the Challenge right for you?

 
     
Challenge to run on TV!

Latest news: it's final - Underdog Marketing Challenge goes on TV!

  • Where: Channel 9, as a segment within Feeling Good program

  • When: late October or early November 2008

  • Number of episodes: 8

  • What time: 5pm over 8 consecutive Saturdays

  • Viewers: 550,000 last year, when the show was at 4pm (5pm is MUCH better!)

For our members, a chance to get some insane amount of publicity and add "as seen on TV" to their business!

Ever paid $6,000 for a 30-sec TV ad?
Well - this TV exposure is FREE for selected Challenge members and WAY better than any commercial.

Is the Challenge right for you?
 
Case Study: Shaun McCowat

Only 18 years old
No money
No business experience

What's more, Shaun is in EXTREMELY competitive fitness industry!

Shaun

What can I say - Shaun is a big-time underdog. How does he go about marketing his new business?