Join Underdog Marketing Challenge
and follow 12 steps to your business success
with insanely clever marketing

July 31, 2010

Dear fellow entrepreneur,

We're thrilled that you want to join Underdog Marketing Challenge and grow jour business with our 12-step program! For a start, let me answer most frequently asked questions about the program:

Q: What is Underdog Marketing Challenge?
A: Quite simply, it is a 12-step recipe for business marketing success.

Q: Is it a competition?
A: No - but it challenges you to do a LOT better in your business.

Q: Why "underdog"?
A: Because we do not discuss brute-force marketing like spending millions of dollars on prime-time TV advertising, but clever, cost-effective solutions for every budget. With our strategies you aim at outstanding success even when the economic times are tough, and against the strong and deep-pocketed competition.

Q: How is the is Underdog Marketing Challenge course delivered?
A: Entirely online - with videos, articles, software downloads, interactive presentations and resources that we regularly update with new knowledge.

We realize that you need to go through the steps one at a time and at your own pace, depending on your time and other commitments - so becoming a member involves an affordable one-off fee for a LIFETIME MEMBERSHIP with LIFETIME OF BENEFITS.

The knowledge you're about to tap into has been proven to give you:

• Attention of the Media
  Internet, papers and magazines, radio, TV and other media will have keen interest in you and your business - and give you heaps of publicity.

• More customers
  Expand your customer base and enter new markets.

• Double your business with existing customers
  You find out in detail how to secure more business with your current customers. A LOT more.

• Develop your dream website
  Learn how to bring gazillion people to your website, and what to do to convert your visitors into loyal paying customers.

• Beat your competitors
  Find out what your competitors are up to - and get fresh solutions and killer tips and proven formulas on how to beat them.

You need to experience Underdog Marketing to truly appreciate its effect on your business, but here is a very general overview of what we cover (12 weeks is only a guideline - you go through the course at your own pace):

How it all started...

Underdog Marketing Challenge was VERY different at first.

Even though you've had top marketing advice from the word 'go', through feedback of our members and continuous improvement you can now get on top of your PR and marketing in 1/3 of the time and enjoy unprecedented prospect-to-customer conversion rates...

...but it all started with a 4-day “Accelerate your Internet sales” workshop, now an integral part of the Challenge - in the form of videos and interactive presentations, interviews with experts, and detailed action guides:

"Dr Alex’s “Accelerate your Internet sales” gave me precisely the information I needed to develop an effective sales Internet site. Alex provided the information on what, why and how, giving safe strategies not only to increase traffic, but to ensure the traffic is targeted, and to guide that traffic to buy. I strongly recommend this course to any business manager to ensure that staff develop sites that work for you, rather than waste time, energy and money." Ron Green, CEO Platypus Software ron AT platypussoftware.com.au www.platypussoftware.com.au Excellent presentation – full of ideas and practical strategies. Provided a new way of looking at the Internet and gave many useful tools and websites. The workshop have given me great food for thought, from marketing strategies to how to raise my company’s profile on various search engines. Alan Goldsmith, Manager Knights & Bytes alang AT knightsandbytes.com.au www.knightsandbytes.com.au Great course, and a very thought-provoking introduction into Internet sales. I will be making plenty of changes in the near future. It also appears very relevant to services and not only products. Alex is a natural lecturer, clear, precise and able to answer all questions honestly and directly. Thanks! Jason Elliott Logic Sculptor Pty Ltd jason AT logic-sculptor.com www.logic-sculptor.com Very informative sessions. A lot of background research evident. Useful information provided in a way that allowed us to start implementing changes from the first session. Alex took the time to analyze each business website and provide feedback as well as opening the discussion. This gave us current and real-life examples on which we could implement the theories and practices discussed. I would recommend this course to anyone interested in (or currently involved in) online sales. Ashleigh Green, Software Engineer Platypus Software ashgreen AT platypussoftware.com.au www.platypussoftware.com.au Before attending the workshop I was just aware of the design and content issues of a website. But now I have understood how important a website is from the business point of view. It is not just a matter of having a website, but converting visitors into customers. Siddesh Kotkar UNISA siddesh AT hotmail.com The workshops are very specific and focused on the subject, so you get the most out of it. I liked how it was presented and interactive. Andrew Bui Graduate Student, UNISA buiayooi AT students.unisa.edu.au The Internet Marketing workshops were very useful for my career... It provided me a lot of important information in setting up a website. Wai Seng Luy Programmer henry-manunited AT gmail.com “I learnt precisely what I needed to know about Internet marketing. Just about all the information was new.” Damien Davidovic Entrepreneur info AT GameInnovator.com www.GameInnovator.com This kind of course should be compulsory for all SME’s considering expanding their business to the Internet. The course gives all the essential information you need to start building your company’s web pages. I would recommend this to all SME’s considering expanding their website sales. Kristina Laanti, Tutor University of South Australia kristina.laanti AT unisa.edu.au The seminar was very educating. The seminar gave us detailed outlook on the various aspects of building an appropriate website. Truly a revealing experience. Vaibhav Bhosle, UNISA vaibhav.bhosle@hotmail.com

Most of all, people loved the fact that they could apply their newly-acquired knowledge instantly in their business - through clearly outlined steps.

Encouraging! In my mind I could already see the membership site with the vibrant community of like-minded business owners benefiting from this knowledge...

...but it was only after learning what Penelope Herbert (the spin doctor without a rival), and Terry Reeves (salient marketing wizard) were doing that I realized I was missing out!

Why?

Because I was relying on a single tactic (using the Internet for publicity and marketing).

Now I know that the total marketing concept of combining newspapers, magazines, radio, TV, Internet and other media into a powerful marketing platform works wonders compared to any single media. It is WAY MORE powerful than summing up of the individual tactics!

So, if you want your business to be on everyone's lips, here are some more facts...
 

Are people reading about you and your business in newspapers and magazines?

No, it's NOT about paying for the ads... I am talking about using PR and marketing to give you and your business a celebrity status - and when was the last time you've seen a celebrity pay for an ad in the paper? Watch the video for the examples of businesses we've placed in the center of media attention - and it is not just one or two cases, we have the entire FOLDERS full of clippings with our customers' published success stories. [ Slow connection? Pause the video until it is fully loaded and then replay it. ]

Do people often hear about your business on the radio?

If not, let me tell you - getting on the radio is easy when you know how!

Here are only SOME of the examples of radio exposure that we've secured for our clients:

• Dr Laura Kilcrease, from Austin TX – 2 x radio interviews on the innovative Austin Technology Incubator concept

• Tim Gard – Author of ‘The Blood, The Soil, The Gold’ – 3 x live radio interviews, one broadcast from the race horse enclosure at the Morphettville Racecourse during morning training, as Tim’s book is about thoroughbred race horses

• Dr Sally Stephenson, 1 x live radio interview on her breast and prostate cancer research

• James Houston Turner – Author of ‘The Identity Factor’ and ‘The Second Thirteen’ – numerous radio and internet radio interviews in Australia and United States

• Michelle Stanton – Author & Speaker, 2 x radio interviews about her views on stimulating the growth and vibrancy of business

Is your website attracting 65,000 unique visitors per month?

If it isn't, just apply 4 traffic generating strategies at the Challenge to get there!

For example, one of our sites for web developers, C Point, has been bringing 65,000 unique visitors every month, month-after- month for years - and we do not pay 1 cent to see them there, it is all in native traffic.
 

Does you website have Google page rank of 5 or better?

If it doesn't, take the Challenge!

Examples from our practice:

• C Point: Google PR 6
• Finest Free Online Games: Google PR 5
• Dinosaur Central: Google PR 5

When it comes to big business and huge government sites, some that we've worked on are ranked 7 and 8 - but since their success cannot be attributed solely to our marketing, I wanted to give you typical small business sites...

...and there are no reasons for your site to be ranked below 5.
 

Are 60% of your visitors becoming your customers?

Well, just kidding :) I don't think anyone has a conversion rate this high, but join to reach the results AT LEAST 60% better than your industry average.
 

Are people spending seconds or hours on your website?

Learn powerful strategies to increase the "stickiness" of your site.
 

Are your visitors your raving fans?

If your visitors are not spreading the buzz about you and your business, something is amiss...

You can have more than satisfied customers - you can have evangelists spreading the word-of-mouth about the quality of your service.
 

Are you on TV?

Getting on TV is a lot harder than appearing in other media, but it's a tremendous boost to your business.

We are on Australian Channel 9 (8 episodes this season) - we're featuring our members' businesses too, and we've also been successful in securing separate TV appearances for our clients:

TV appearance – national on ‘Today Tonight’ – of Dr Caron Milham, a dietician, who has written a book entitled ‘The Australian Healthy Shopping Guide’. After the show aired: - Her book was catapulted in to the Top 10 list - She went from 5,000 in print to 30,000 ordered - She and ‘Today Tonight’ had so many visitors to their websites that the sites froze with their servers collapsing! - The ‘Today Tonight’ switchboard was fielding over 100 calls per hour! Caron was also invited back on several occasions as a guest adviser on dietary stories for the program that airs nationally.

What does having the Underdog Marketing Challenge on TV mean for us?

We're talking about 8 episodes over 8 Saturdays at 5pm - in 2009 550,000 people saw the show!

What does it mean for our members? Heaps of publicity! 

Who else knows about "Brand Salience" and other steps that are unique to the Underdog Marketing Challenge?

"Brand Salience", CRISSE total marketing, and other incredible know-how you see at the Underdog Marketing Challenge allow businesses to compete (and win!) against big, multi-million-dollar competitors. This knowledge is exclusive and NOT readily available anywhere else.

So, who has so far had access to these groundbreaking and proven knowledge?

Up until now these unique strategies have been known only to our top clients:

• L. J. Hooker

• Dept. of Trade and Economic Development

• Transfield Services Ltd

• Summit Rehabilitation

• Boileau Business Solutions

• BinForce

• Abbott Printers and Stationers

Please keep in mind that they have paid AT LEAST $15,000.00 and on the average $30,000.00 for the privilege.

As a member of the Underdog Marketing Challenge you too gain the access - so please protect your competitive advantage and do not disclose what you learn at the Underdog Marketing Challenge to anyone else. DO NOT place it in blogs and forums, and by all means DO NOT auction it on eBay.

Think of it as magic. Yes, people are aware that there's a method behind it, but they still find it fascinating, incredible and powerful. Now suppose that EVERYBODY knew precisely how it was done - it would lose much of its value, wouldn't it? When magic turns into public domain it is no longer magic - so please make sure this knowledge remains within the inner circle that you belong to.

Case Study: 18-year old personal fitness trainer Shaun McCowat

Well, we put our 12-step program to a real challenge and reported on Shaun's progress regularly, starting with Dr Alex's blog entry "Why did I get the $196 speeding ticket today?" on April 10, 2008.

Make no mistake, few experts would be willing to put their reputation to a test like that to help the ultimate underdog. If he didn't succeed we wouldn't have succeeded either... and Shaun was not only very young, inexperienced and penniless, but also working 2 jobs to repay the loan for his Personal Trainer qualification - which means he only had 1 or 2 hours to devote to the Challenge, after his regular working hours.

What were our reasons for risking our reputation?

For one thing, Shaun is a great guy and we wanted to help the underdog; and because we wanted to put our PR and marketing to a really tough test - and nothing keeps you sharp and pushes you to achieve more than a true challenge.

The outcome: Shaun succeeded above all expectation - and I'll let you listen to what he had to say about the Underdog Marketing Challenge, just watch the video above.
 

How do you become a member of the Underdog Marketing Challenge?

While there is heaps of marketing information on the Internet, finding precisely what you need it takes heaps of time and effort. And the information is all-too-often of low quality, contradictory, outdated, or even harmful to your business.

In short, quality information is hard to get. At the Challenge we've organized an astonishing amount of information into a knowledge system that you access through an easy-to-follow step-by-step format.

Savvy business owners recognize that paying for this quality is the way to go.

Since using the Internet for marketing is my specialty, I too invest all the time in keeping my knowledge up-to-date. Here are some of the better services available:

How does the Underdog Marketing Challenge compare?

Depending on your needs we offer 4 membership levels and our pricing is nowhere nearly as high - even though the advice that we give is that you need to compete on quality and innovation, NOT price.

So, how is it possible that our own services are so affordable compared to others despite providing the total marketing rather than being restricted on the Internet only?

Well, while what we offer is unique and of high-quality, our goal is not to squeeze the last dollar out of you. We're not fussed about "leaving the money on the table".

What we are VERY concerned about is that you:

1. Get an absolutely incredible value for money
   This works great for you - and for us: having NO unhappy customers is a part of our marketing plan.
     
2. Become insanely successful on the tiniest of budgets - and tell everyone about us!

The membership to the Underdog Marketing Challenge includes:

*We reserve the right to increase the price without notice. This does NOT affect the members who have already signed-up.

 
What is the best time to join? There is no better time than NOW.

Take action - join and uplift your business!

I would like to Congratulate you and your team, on your Marketing Website. I have been using the program for approximately 5 weeks. I have found the information extremely helpful for both myself, and my clients. The information is presented in everyday English with minimal jargon, in a logical order, practical and realistic. Within the first few hours of accessing the information I was able to use what I had learnt immediately. I initially started with "Getting in Bed with the Media". I found this information informative, it certainly bought an awareness of some key points to be watch out for when dealing with the media. The main areas I have been focusing on are:  Identify your Ideal Customer, Power Copywriting for the internet. I am now moving onto Power Copy writing: The 32- step Power Formula Workshop. I have also recently started viewing the Lab Tools, Web Development Tools and Mega Library of Digital Resources. These areas also provide so much useful and practical information. Apart from the plethora of information available on the website, I am able to access this information at times to suite my lifestyle, busy schedule and I can work through each program at my pace. This site is continually being updated with new and useful information. It is also extremely reasonably priced. I really appreciate the effort and work that has been put into this website and am so happy I found out about it through Penelope Herbert at the Mawson Lakes Women’s Networking Group. I look forward to the coming months and developing my Marketing Strategies and knowledge through your website. Regards, Karen Horn Down to Business Management Services (Marketing and Website Design)

If you do not invest in yourself and your knowledge, who will?

Newsflash: try Underdog Marketing Challenge for 30 days for $1: as part of the special promotion of "Underdog Marketing", the newly-published book by Dr Alex Davidovic and Penelope Herbert, you can have full, unrestricted 30-day membership when you purchase the book!

AVAILABLE ONLY WHILE THE PROMOTION LASTS - GET ALL THE DETAILS
 

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