A fun way to promote your business by
using games, content and social media
First aired on: Australian TV Channel 9
Filmed at: Mawson Lakes, Adelaide, Australia
Program: Feeling Good
Segment: Underdog Marketing Challenge
In the Underdog Marketing Challenge episode 2 Dr Alex names 3 elements essential for the success of a business website.
Also in this episode: the featured business taking the Underdog Marketing Challenge is Abbott Printers.
Dr Alex and Penelope Herbert are the co-writers of the book
"Underdog Marketing:
Enrich Your Reputation, Fashion Free Publicity and Wrestle Your Market Share from the Top Dogs"
